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WHITE NOISE MARKETING
The information presented here requires pictorial form which would be difficult to render effectively in text.  We feel the subtleties conveyed in this graphic, (relative amplitude displayed by sine wave,) would not translate well.  Our apologies if you are unable to view the graphic version of this page.   Hopefully the chart below - included with the original graphic - will illustrate the concept sufficiently.
Relative BIT Activity
BIT #   24 23 22 21 20 19 18 17   16 15 14 13 12 11 10   9     8   7   6   5   4   3   2   1
                                                       
BIT
Value
  1 1 1 1 1 1 1 1   1 1 1 1 1 1 1 1   1 1 1 1 1 1 1 1
                                                       
BIT
Value
  1 0 0 0 0 0 0 0   0 0 0 0 0 0 0 0   0 0 0 0 0 0 0 0
                                                       
BIT
Value
  0 1 0 0 0 0 0 0   0 0 0 0 0 0 0 0   0 0 0 0 0 0 0 0
                                                       
BIT
Value
  0 0 1 0 0 0 0 0   0 0 0 0 0 0 0 0   0 0 0 0 0 0 0 0
                                                       
Decimal Equivalent = 16,777,216
Decimal Equivalent =    8,388,608
Decimal Equivalent =    4,194,304
Decimal Equivalent =    2,097,152
     In the above example, both the blue and red values represent full 24-BIT words.  However, note that in the red set the decimal value is approximately half that of the blue by virtue of BITs one through twenty-three being in a "low" or "off" state.
     The green and purple sets represent amplitude losses of additional increments of 50% - by virtue of simply de-activating one more successive MSB (Most Significant BIT.)